Looking back every once in a while and simply asking yourself, “ how can I improve what I am doing?” is important to ensure you are successful in what you are doing. The Union has been reflecting on how to improve its electronic communication through revamping its website. The old website was “complicated at times,” Carey Backman, the Associate Director of College Union and Activities, said. Diagnostics on website traffic revealed users would finagle through many links on the website just to find things as simple as the Union’s operating hours.
The new website will be easier on the eye in the sense that all the information on the site is going to be easily accessible using simple navigation and fun fonts. A new addition will be a live newsfeed from Facebook, which will help the Union further integrate itself into social media, and hopefully raise the number of people following the Facebook page. There will also be a good amount of space on the home page dedicated to the Union blog. This should allow more students to follow the blog now that it is more visible and easy to find on the website.
Overall the Union website gets at what students are looking for when accessing a website: ease of use. Hopefully the new site will lead to increased traffic both on the website and in the Union.
